Consumer Electronics Marketing Expert to Help Lead Agency Management and Creative Operations
HOLLYWOOD, Fla. — February 6, 2008 — Marketing MattersTM, one of the most respected agencies in consumer electronics and luxury goods marketing, today announced the appointment of Len Safhay to the position of vice president. A consumer electronics industry veteran with over 25 years of marketing and management experience, Safhay has held key positions in the retail, custom installation and manufacturing segments.
In his role with Marketing Matters, Safhay will have direct responsibility for the activities of the public relations department as well as providing overall strategic, sales, creative and operational support as Marketing Matters continues to grow and expand its roster of services.
“We are delighted that Len has joined Marketing Matters,” said Coleen Sterns Leith, president of Marketing Matters. “He brings a great deal of knowledge and industry experience to our company, has a proven track record as a team builder and leader and is a wonderful writer and editor. We are confident that his insights will help to position us strategically and achieve our goal of providing ever higher levels of effective service to our valued clients.”
Safhay’s management and marketing experience includes tenures as executive vice president of Harvey Electronics, national training & merchandising manager for the Harman Consumer Group and director of marketing for Adcom and KEF America.
Len Safhay named vice president of Marketing Matters
Has over twenty five years of marketing and CE industry experience
Will oversee PR department
Will share with president responsibility for all aspects of company operations
Previous company affiliations include key positions at Harvey Electronics, Harman Consumer Group, Adcom and KEF
About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives.