Company Working with Paul Wall to add Animated Grills to leading Video Effects Package
Logitech (SWX: LOGN) (NASDAQ: LOGI), the world’s leading manufacturer of webcams, today announced a co-marketing agreement with Grouper Networks Inc., the fastest growing destination site for user-generated video, that will enable people using Logitech QuickCam webcams to upload, share and comment on their videos on the Web. Logitech plans to provide an integrated link to Grouper.com within the next-generation Logitech QuickCam software, which will enable webcam owners to easily record shout-outs, videos and comments using Logitech Video Effects, and post them directly to Grouper.com. In return, Grouper has made Logitech the recommended webcam provider for its customers.
Logitech also announced that it will soon add Grills by Paul Wall to the growing list of Video Effects. The Grills by Paul Wall group is working with Logitech to develop five animated grills, diamond-encrusted teeth coverings, which QuickCam users will be able to download as face accessories beginning in August. These grills will be replicas of actual “Grills by Paul Wall” products.
“Logitech webcams have helped drive the growing popularity of personal expression on the Internet,” said Gina Clark, Logitech’s vice president of product marketing for Internet communications. “Now, even more webcam users can be part of creating video shouts out with the simple click of a button on Grouper.com. Our popular Video Effects software encourages webcam users to be creative and have fun with their video recordings, and we have seen a tremendous uptake in the interest for cool new video effects such as Grills by Paul Wall.”
“There is a groundswell of user-generated video populating the Web, and creating a fun and innovative environment to participate in this movement is essential,” said Josh Felser, CEO and co-founder, Grouper Networks, Inc. “By working with companies like Logitech, Grouper is leading the movement away from pure destination Web sites, to an age where media creation, origination and syndication by Grouper’s members will occur with ease and regularity on third party Web sites and connected devices.”
Logitech’s award-winning QuickCam webcams and the Logitech Video Effects software have become favorites among users of the popular video sharing sites. Users of Logitech’s QuickCam webcams have downloaded more than 5 million Video Effects accessories and characters, from among the 140 choices of downloadable content available at Logitech.com. Rising Internet stars have added these animated accessories — such as glasses, wigs and facial hair — to spice up their videos, and many have completely transformed themselves into three-dimensional animated characters (avatars) on the video clips they record and share online. Soon they’ll be able to add Grills by Paul Wall to their collection.
“With Logitech Video Effects, we’ve made it so easy to get a grill, that even my three-month-old son can see what he’d look like iced out,” said Paul Wall, of Grills by Paul Wall. “The only thing that worries me is how many computers will freeze from all the ice!”
Logitech’s new QuickCam software, available for download later this summer, will have an intuitive new icon-based interface that makes it easy to change camera settings, launch video-calling applications, activate Logitech Video Effects, and record video clips. And, it will feature an integrated blogging/sharing/podcasting tab that offers a link to a landing page on the Grouper Web site. With Grouper, the Logitech QuickCam software works seamlessly so users can quickly record and post video shout-outs directly on Grouper.com in just one click.
Founded in 1981, Logitech designs, manufactures and markets personal peripherals that enable people to effectively work, play, and communicate in the digital world. Logitech International is a Swiss public company traded on the SWX Swiss Exchange (LOGN) and in the U.S. on the Nasdaq Global Select Market (LOGI).
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