LG announced new affordable 4K TVs in 65-inch (65LA9650) and 55-inch (55LA9650) screen sizes. The new LA9650 Series Ultra HD TVs use edge-lit LED backlighting instead of the full array LED backlighting found on the pricier LA9700 Series 4K TVs.
Like all Ultra HD TVs, the LA9650 quadruples the resolution (3820×2160) of 1080p HDTVs, while also including LG’s Smart TV and CINEMA 3D technologies. With picture quality the central focus, LG included its LED Plus technology, which provides great brightness control through edge LED local dimming, delivering better contrast. The TV’s IPS panel display provides true-to-life color and contrast even at wide viewing angles.
To ensure consumers will be able to enjoy almost any content (Full HD, HD or Standard definition) in Ultra HD, LG has implemented is “Tru-ULTRA HD Engine,” which is a series of algorithms designed to upscale content. Equally significant, it incorporates the new H.265 high efficiency video coding (HEVC) decoder, making these models forward-compatible if content providers begin to utilize this new standard for encoding broadcast or streaming content.
LG’s Smart TV platform is included with the LA9650 series, offering users access to thousands of proprietary apps, premium content services including Netflix, Hulu Plus and more. With LG Smart TV platform, users can access LG’s “3D World,” where blockbuster 3D content is available. Additionally, LG Smart Share simplifies the process of accessing content from other devices, such as smartphones, tablets and laptops, through a number of connectivity options. DLNA, WiDi, Miracast, MHL and 2nd Display provide a plethora of possibilities for streaming and sharing content.
Users can easily navigate LG’s expansive Smart TV ecosystem using LG’s four-mode Magic Remote, which acts like an air mouse with point and click capabilities, plus gesture commands, a scroll wheel and voice recognition capable of recognizing how people naturally speak rather than only simple commands.