Lenovo Enters Global Consumer Desktop Market With “IdeaCentre” Brand
Lenovo has announced the launch of the IdeaCentre K210 desktop, marking the company’s global entry into the consumer desktop market outside of China. This announcement follows the recent debut of Lenovo’s IdeaPad series of notebooks, which signaled Lenovo’s dramatic jump into the worldwide consumer notebook business outside of China earlier this year.
Lenovo’s IdeaCentre and IdeaPad introductions are timely, as IDC forecasts worldwide consumer PC demand to grow by nearly ten percent a year between 2007 and 20111.
The IdeaCentre K210 is designed for user comfort and convenience. For example, Lenovo is the only worldwide PC maker to offer the cutting edge “Bright Vision” technology2, which actually detects how far the user is from the monitor and adjusts the brightness accordingly.
Your face is your password
Among the new technologies the IdeaCentre K210 utilizes is VeriFace3 facial recognition technology that allows the user to log in by having the camera recognize his/her facial image. The K210 is the only desktop PC to offer this distinctive feature. Additionally, The K210 features an anti-microbial keyboard that uses special material to inhibit bacterial growth. This is especially helpful for families that have numerous people using the same keyboard and are concerned with “keyboard germs.”
For ease of use and system recovery Lenovo offers the Lenovo Vantage Technology (LVT) menu. With just a single touch the user can more easily recover from system crashes or viruses. The File Management feature helps save critical data on a special system partition in the event of system failure. And for the “easy open” experience, Lenovo has built in its tool-free design which allows for easy expansion, serviceability and modifications.
Industry leading system specs include:
- Intel Core 2 Quad Processors4
- Intel GMA 3100 integrated graphics
- Blueray HD-DVD Combo accommodates home theater5
- High definition audio 5.1 for reverberating sound
- Gamers will love the optional upgrade to ATI Radeon 2600 XT (512MB)
Pricing and Availability
The IdeaCentre K210 is available on Lenovo.com, at various retail outlets in the United States and through Lenovo business partners. The starting price is $379 (after mail-in-rebate). The L195W, 19-inch monitor is priced at $229 (after mail-in-rebate). The L222W, 22-inch monitor is priced at $299 (after mail-in-rebate).
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s best engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major or research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.
- IDC Worldwide Quarterly PC Tracker, December 2007. Consumer PC 2007-2011 CAGR of 9.9%.
- Bright Vision technology is available on most, but not all, IdeaCentre K210 desktops sold in the US. For Bright Vision technology to function, a Lenovo Bright Eye camera must be used. Most sellers bundle the Lenovo Bright Eye camera with the K210. Some do not. The Lenovo Bright Eye camera cannot be purchased separately in the US.
- VeriFace technology is available on most, but not all, IdeaCentre K210 desktops sold in the US. For VeriFace technology to function, a Lenovo Bright Eye camera must be used. Most sellers bundle the Lenovo Bright Eye camera with the K210. Some do not. The Lenovo Bright Eye camera cannot be purchased separately in the US.
- Intel Core2 Quad processor is not standard on all IdeaCentre K210 desktops. Other Intel processor options are available.
- Blueray HD-DVD Combo is not standard on all IdeaCentre K210 desktops. DVD Rambo is available on some models.