Liz Woerth, Ketchum, email@example.com, 312.228.6863
Charles Smith, Kodak, firstname.lastname@example.org, 585.724.7450
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Kodak Enhances Consumer Inkjet Paper
New Porous Technology and Streamlined Portfolio Provide Consumers
with a Simple, Truly Universal Inkjet Media Solution
ROCHESTER, NY, Feb. 17 — Eastman Kodak Company today announced changes across its entire line of consumer inkjet papers. By incorporating porous media technology and streamlining the product portfolio, Kodak has improved the usability of the paper and the overall consumer experience.
“KODAK inkjet papers provide a universal printing solution with phenomenal results regardless of what brand of printer or ink are used, and based on our new porous technology, they offer an easier out-of-the-box experience, eliminating the guesswork for the consumer,” said Steve Decker, General Manager, Kodak Consumer Digital Group Home Printing. “Kodak inkjet papers give all inkjet users an effortless way to get beautiful pictures.”
Because inkjet technology has improved over the years and print speed has increased, Kodak’s new fast-absorbing porous surface is best suited for easily providing outstanding prints from today’s printers. The new quicker-drying surface also eliminates smudges and sticking that can ruin the printed picture.
To simplify the buying process for consumers and increase on-shelf efficiency for retailers, Kodak has streamlined its portfolio of inkjet papers. Three distinct levels of quality, KODAK ULTRA Premium Photo Paper, KODAK Premium Photo Paper and KODAK Photo Paper, will be offered and conveniently labeled with an intuitive gold (best), silver (better), bronze (good) color scheme to differentiate the offerings. Each paper will be available in a glossy or non-glossy finish and will be packaged in three different sheet count options. The new inkjet papers will be available beginning in April 2006.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.
Kodak and Ultra are trademarks of Eastman Kodak Company.
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