HP and Gwen Stefani Launch Limited Edition “Harajuku Lovers” Digital Camera – Only 3,000 Produced
LOS ANGELES, May 16, 2005 — HP today announced the availability of Gwen Stefani’s custom-designed HP digital camera exclusively at http://www.hp.com/buy/gwen.
Designed for her fans, the limited edition (only 3,000 produced) “HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani” is styled in turquoise and white with maroon-colored accents, including hearts and Japanese kanji and katakana characters. The camera retails for $249 and features a host of stylish extras, including a carrying case and charms designed by Gwen herself.
On Tuesday, Gwen will be presenting Ellen DeGeneres and a few lucky Ellen DeGeneres Show audience members with the first cameras off the production line. Ellen viewers and Gwen fans will be able to log onto http://www.hp.com/buy/gwen and http://www.gwenstefani.com to enter to win a camera. Fans can also get a peek at the HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani in action as it is prominently featured in Gwen’s new No. 1 music video, “Hollaback Girl.”
“I started Harajuku Lovers because I wanted to design something more creative than a standard merchandise line. So we decided to launch a fashion and accessories line based on the same Japanese influence as my album ‘Love. Angel. Music. Baby.’,” said Stefani. “A camera is clearly a modern day accessory so I thought, ‘Why not design a unique, stylish version of it?’ So we added it to the line, and it’s super-kawaii (‘super-cute’ in Japanese).”
The HP and Gwen Stefani collaboration is an ideal meeting of form and function, offering customers amazing quality, ease of use and a stylish design. The camera’s accessory package includes an authenticity card verifying which number of the 3,000 cameras made the individual owns, a stylish case and charm designed by Stefani, a wrist strap with a heart-shaped charm, and a DVD with Gwen Stefani video, audio interview, wallpapers and more.
The HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani is an ultra-compact, 4.1 megapixel camera that features HP’s innovative Real Life Technologies such as adaptive lighting technology, panorama preview mode for capturing panoramic shots, in-camera red-eye removal to instantly eliminate red-eye without a PC or software, HP Image Advice and HP Instant Share.
“In our efforts to blend technology with personalization and design, we are extremely proud to partner with Gwen Stefani,” said Doug Cole, director, Alliance Marketing and Entertainment, HP. “Gwen epitomizes the seamless blending of fashion, film, music and creativity, so it made perfect sense to partner with her to launch this limited edition personalized camera for customers.”
The alliance between HP and Gwen Stefani was created as an extension of the success of the HP Printable Tattoos for the Apple iPod from HP that were launched in late 2004. The HP Printable Tattoos enable customers to reflect their individual style and design by downloading a tattoo template, which can be customized and personalized and then wrapped around an iPod digital music player.
HP Printable Tattoos by Stefani and other music artists and fashion designers are available for download at http://www.hp.com/music. The blank tattoo media paper retails for $14.99 at http://www.hpshopping.com.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.