Fitbit today announced Alta, a slim, new fitness tracker with stylish interchangeable wristbands, priced from $130 to $230 depending on the band, which appears to be designed for women but could be unisex. The health tracker monitors all-day activity, exercise and sleep, and is equipped with Reminders to Move. Its got 5 days of battery life and works with Android, iOS and Windows mobile devices. Users can view or tap the OLED display to show activity stats, time, or call, text and calendar notifications using Bluetooth Smart connectivity.
Would be female buyers should be attracted to its sleek design with interchangeable wristband options for life from the gym to the office to a night out. Alta’s sleek, modular design features a satin finish, stainless steel tracker with a custom, quick-release band swap. Available at launch in silver stainless steel, Alta comes in four “classic” colors — black, blue, teal, or plum. The band can be optionally replaced with a leather (+$60) or stainless steel (+$100) version. By summer 2016, a shiny gold stainless steel Alta is expected along with Tory Burch styles to match.
Reminders to Move help you stay active and reduce stationary time. Using short, positive prompts, Fitbit Alta will encourage you to meet a mini-step goal of 250 steps each hour (approximately 2-3 minutes of walking), and will congratulate you when you achieve the goal. These prompts can be personalized to your schedule and can easily be put on “Do Not Disturb” during long meetings or appointments, ensuring that you only get reminders when wanted.
SmartTrack automatic exercise recognition provides a smarter, easier way to track workouts and see how exercise fits into your daily activity, giving you credit toward your weekly goals. It automatically recognizes and records continuous movement activities including walking, running, outdoor biking, elliptical, as well as general categories of aerobic workouts (such as dance classes and cardio-kickboxing) and sports (including basketball, soccer and tennis).
Weekly exercise goals in the Fitbit app encourage you to find and embrace a more consistent fitness routine that works for you. These goals are tracked and displayed in the app on a daily basis, with a weekly goal for the number of days you plan to exercise to help keep you accountable. Weekly goals can easily be personalized to your fitness routine, allowing you to choose your target number of exercise days and the SmartTrack activities you want to count toward your goals.
All-day activity and automatic sleep tracking give you the foundational real-time health and fitness stats you need to track your progress, stay motivated and keep informed to reach your goals. View your step count, distance, calories burned, active minutes and the time on the easy-to-read OLED tap display, and use the Fitbit app to learn how long and how well you’re sleeping, plus set silent, vibrating alarms.
Pricing & Availability
Fitbit Alta is available for $129.95 (U.S.) for presale today at Fitbit.com and tomorrow at major North American retailers, including Amazon, Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target, The Sports Authority, Verizon and Walmart. The tracker will be available in North America beginning in March 2016, with global availability starting in April 2016.
At launch, Alta will be available in a black, blue, teal or plum high-performance fitness band with a satin finish, silver stainless steel tracker; shiny gold stainless steel tracker option coming soon. The following accessories will also be available at launch:
- Classic fitness bands available in black, blue, teal and plum ($29.95 U.S.)
- Luxe soft, premium hide leather bands available in graphite and blush pink ($59.95 U.S.); camel coming soon
- Luxe hand-polished stainless steel silver bangle ($99.95 U.S.) coming this summer and shiny gold bangle coming later this year