DTS Showcases Mandatory Surround Sound Technology For Blu-ray Standard at IDF, Shanghai
DTS, Inc. (NASDAQ: DTSI), a digital audio technology company dedicated to delivering the ultimate entertainment experience, is showcasing its acclaimed industry-standard DTS Digital Surround sound audio codec (mandatory for inclusion in all next generation Blu-ray Disc standard products) at the 2008 Intel Developers Forum (IDF) in Shanghai, China. The company will also demonstrate its DTS-HD Master Audio technology which delivers high definition lossless audio for home theater and PC applications. In addition, at IDF, DTS will unveil — for the first time in China — its new DTS Surround Sensation UltraPC technology, delivering immersive simulated surround from stereo and 5.1 source material over two-channel audio systems (stereo speakers or headphones).
“We are here to let the thousands of Intel developers creating new Blu-ray driven products know that they have access to the incredible, margin-boosting premium DTS technology that is mandatory to the official standard,” said David H. Tan, Vice President, Product Management and North American Licensing at DTS. “We are showcasing our technology for these important developers, many of whom we hope will become DTS licensees and beneficiaries of all that goes along with official DTS certification. We look forward to working side-by-side at the IDF and ensuring its participants can deliver to their consumers the ultimate high definition PC and home theater entertainment experience”
DTS offers a complete package of services and support to official licensees including:
- Access to the acclaimed DTS Digital Surround audio codec which works with the DTS decoders found in virtually every major brand of 5.1-channel surround processor. DTS technology and trademarks are found in hundreds of millions of DTS-licensed consumer electronics products available worldwide.
- Hundreds of millions of dollars of premium brand equity from the acclaimed DTS brand, adding significant value to product offerings.
- Premium DTS-HD Master Audio is also available to PC-OEM. There are currently hundreds of Blu-ray disc titles featuring DTS-HD Master Audio available world-wide.
- DTS Surround Sensation UltraPC matrixing (via DTS Neo:PC) offers a complete immersive surround experience from only two speakers either with 5.1 or two channel source material.
- Access to DTS technical support.
- Customized marketing and promotional support ranging from publicity to promotions.
At IDF, DTS will demonstrate simulated surround sound samples from artists including Chieli Minucci and Omar Hakim via DTS’ new Surround Sensation technology for the PC. DTS will also show its solutions for delivering its DTS-HD Master Audio technology for PC driven products including gaming systems and Media PC products.
ABOUT THE DTS TECHNOLOGIES
DTS-HD Master Audio: Lossless Perfection
Capable of delivering audio that is bit-for-bit identical to the studio master and at super high variable bit rates — 24.5 Mbps on Blu-ray discs — DTS-HD Master Audio features a bit-stream so fast and the transfer rate is so high that it can deliver 7.1 audio channels with 96k/24-bit sound identical to the original. With DTS-HD Master Audio, consumers will be able to experience movies and music, exactly as the artist intended: Clear, pure, and uncompromised.
DTS Surround Sensation UltraPC: Multi Channel Sound From Two Speakers or Headphone
DTS Surround Sensation UltraPC uses advanced post-processing technology to deliver an incredible surround effect from just two speakers or headphones. The post-processing contains significant psycho-acoustic information that alters human perception, making one believe that sounds are actually occurring outside the boundaries of the two-speaker system or headphones. Developed with a key understanding of acoustics and years of knowledge in dealing with the properties of sound, DTS Surround Sensation UltraPC creates a three-dimensional wall of sound that exceeds the limitations of just two speakers for an optimal surround sound experience. DTS Surround Sensation UltraPC also supplements the weakened stereo image and ambience of digitally compressed audio, while keeping the monaural components (such as solo vocals) unchanged.
DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, HD DVD, Blu-ray Disc and Surround Music software. DTS audio products are featured on more than 27,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, Ireland, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit www.dts.com DTS is a registered trademark of DTS, Inc.