The Jonas Brothers’ Hollywood Records Debut Will Be the Industry’s First CDVU+ Release
Hollywood Records General Manager Abbey Konowitch and Senior Vice President of Marketing Ken Bunt were joined by the label’s hot young pop-punk trio, Jonas Brothers, to announce that the band’s upcoming, self-titled album, “Jonas Brothers” due out August 7th, will be the music industry’s first release via the brand-new CDVU+ (pronounced “CD view plus”) technology. Together, label and band demonstrated the new musical experience that “reads” like a digital magazine full of exclusive content, hidden “easter eggs,” and interactive goodies that, once downloaded, can be accessed both on and offline. CDVU+ replaces the traditional CD booklet/jewel case with eco-friendly packaging (100% recyclable, 35% post- consumer) while still offering an unprecedented amount of content.
Konowitch explained that, while Hollywood Records has had enormous recent success with chart-topping releases (Disney Music Group’s Hilary Duff, Hannah Montana/Miley Cyrus, Aly & AJ, High School Musical, Plain White T’s, Jesse McCartney, Rascal Flatts etc.), the label sought to create a new way to combine the best of what physical product and the internet have to offer.
“While the CD is still the primary means by which people consume music, it is also true that music fans are increasingly turning to the internet to connect, research, and consume music,” said Abbey Konowitch, General Manager at Disney’s Hollywood Records. “To address the changing consumer expectations, we’ve created a recognizable physical product that also serves as a key to unlock content that is exclusive, interactive, tailored to the band’s fans, and updatable.”
Added Ken Bunt, Senior Vice President of Marketing at Disney’s Hollywood Records, “The Jonas Brothers have amazing fans, and we are thrilled that we are able to give them this new experience that was created specifically with them in mind. We enlisted the services of Zinio, the leading digital publisher of magazines and books, which successfully produces, securely delivers, and sells digital editions of print publications.”
The CDVU+ allows fans to be “fanatics” by offering:
- Offered in an easy-to-navigate digital magazine format.
- 50-page interactive digital package is printable and can be downloaded and then accessed both on and offline.
- Song lyrics, 10 different video segments with the band, behind the scenes footage.
- Video offers fans an intimate guitar instruction session with the band.
- Letter from the band.
- 75 printable photos of the band.
- Link to Flickr.com and JonasBrothers.com offers fans continually updated information and content including new photo albums and videos of The Jonas Brothers on tour.
- Customizable autographed poster creator where fans can upload their own image into different band scenarios.
- Special hidden links to exclusive content only available via CDVU+.
- CDVU+ is eco-friendly: 100% recycled material (35% post-consumer).
ABOUT HOLLYWOOD RECORDS:
The Disney Music Group encompasses all of the Walt Disney Studio’s recorded music and music publishing operations, including Hollywood Records, Walt Disney Records, Lyric Street Records and Walt Disney Music Publishing.
ABOUT THE JONAS BROTHERS:
When the Jonas Brothers debut album, “It’s About Time” was released in August 2006, they struck an instant chord with teenaged music fans. Success followed as the pop-punk trio of New Jersey-based brothers made a splash on iTunes and Radio Disney charts and inclusion on The Walt Disney animated movie “Meet The Robinsons” soundtrack. Brothers, Kevin, age 19, Joe, age 17, and Nick, age 14, have toured with The Backstreet Boys, Jesse McCartney, Aly & AJ and the Veronicas before headlining their own tour. They have also performed at major festivals and overseas with the USO Tour at Ramstein Air Force Base in Germany. They have been featured on MTV’s TRL, NBC’s Macy’s Day Parade and the CBS Early Show, and on the cover of every tween magazine. Their MySpace webpage boasts nearly 3 million profile views. On August 7th, 2007, their highly-anticipated second album with Hollywood Records entitled “Jonas Brothers” will be released and will be the first album available in the new CDVU+ format.