In spite of print industry downward trends, Creative COW Magazine delivers strong first year numbers
Cambria, CA — June 25, 2007 — CreativeCOW.net, the industry-leading community for media production professionals and publisher of Creative COW Magazine, is pleased to announce that Creative COW Magazine has exceeded all projected forecasts and profitability goals in its first year. Despite the ongoing trend among magazines to watch readership, sponsorships and market share slide downward, Creative COW Magazine has outpaced its competitors in the media production professionalOs marketplace, delivering unparalleled growth in its market arena.
“We couldn’t be happier with the results from our first year numbers,” says Creative COW Magazine publisher, Ron Lindeboom. “Our sales grew 58% from our very first issue to our first anniversary issue, which is dramatic as we started out the gate with major sponsors like Sony, Panasonic, Adobe and others. If we had started with a handful of smaller sponsors, as is customary with new magazines, we would expect strong growth. But based on the reputation of CreativeCOW.net N earned over the last six years N many majors joined us from the very beginning and so gaining 58% growth in sales in a year is a remarkable achievement. Our subscriber base also tripled in a year, growing over 100 people a day, every day, for over a year. Today, our subscriber base competes with magazines that have been in this market for decades.”
When asked about the secret for Creative COW Magazine’s success in spite of ongoing poor performance of most magazines now experiencing an industry-wide slump in performance, Lindeboom says, “Creative COW Magazine is a reflection of and outgrowth from the strong community base of CreativeCOW.net. When hundreds of thousands of media professionals from all over the globe pass through your forums every month, they share a lot of ideas and questions. We draw on these contributions to forge a magazine that reflects the community. We like to say that we are building a ‘bottom-up’ magazine, while most magazines build from publishers-down. That does not work in this Day of the Internet. Information moves much faster today and few magazines understand this and are now struggling to remain relevant in the market.”
Creative COW Magazine started its life with an introduction at the National Association of Broadcasters Conference and Expo in April of 2006, mailing out 10,000 issues to COW forums community members and passing out another 10,000 issues to NAB 2006 visitors. Today, Creative COW Magazine’s mailed circulation is closing in on 35,000 and its companion PDF digital edition is downloaded by a worldwide audience that now includes nearly 48,000 digital downloads.
During NAB 2007, Alan J. Levy, noted Hollywood A-list television series director for JAG, NCIS and others, stated “I want to congratulate you on bringing Creative COW Magazine to the professional level that you have. It’s a pleasure for all of us in the business to read, to learn by, and to share ideas from. You have done an exemplary job.”
CreativeCOW.net is the internetOs leading media professionals website, and publishes the Creative COW Magazine, DVD-based training tutorials, Creative COW Podcasts and more. The COW is continually expanding its media offerings to meet the needs of its users, sponsors and advertisers. For more information, please visit www.CreativeCOW.net.
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Susan van Barneveld, APR
Tel. 714.891.3660 x 15