In-Stat Reports Internet Cloud May Dampen the Huge Cellular Opportunity from Mobile Entertainment
Some 35% of respondents to an In-Stat consumer survey of primarily North American users still only use voice services from their mobile providers, reports In-Stat (http://www.in-stat.com). This presents a huge opportunity for the entire mobile service industry to get these consumers to partake of some mobile data and entertainment offerings, the high-tech market research firm says.
“There is a potential dark cloud on the horizon for the cellular operators, however, as unlimited Internet access packages may disrupt today’s enhanced service offerings, which are currently very tightly coupled to what a particular service provider wishes to offer,” says Gerry Kaufhold, In-Stat analyst.
Recent research by In-Stat found the following:
- Nearly 50% of respondents would use the Internet from an unlimited data package in place of other rich media services given the right pricing.
- Too many models of handsets confuse users and fragment the market for services.
- People up to 45 years of age will become surprise drivers for future growth of enhanced services.
The research, “US Consumer Attitudes about Mobile Communications and Entertainment” (#IN0703444CM), covers the market for mobile entertainment and communications services in the United States. It also contains extensive analysis of a 2007 In-Stat consumer survey about mobile entertainment and data services including public perceptions of, and attitudes towards, various services.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=212 or contact a sales representative: http://www.instat.com/sales.asp.
The price is $3,495 (US).
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