CA Guitars, a premier builder of carbon fiber acoustic guitars, is going mobile with the introduction of its new Cargo model; a travel-sized extra-small-body acoustic guitar. Like all of the models in the CA catalogue, the Cargo will be outfitted with Elixir Strings, pioneer of long-life strings.
Jay Morrissey, CA Guitars vice president of sales and marketing, says that since first using Elixir Strings more than two years ago, CA Guitars has outfitted more than 15 of its models with them. Morrissey says, “Elixir Strings represents the industry standard for today’s guitar string market on both the retail and consumer front.”
He explains, “While Elixir Strings tend to last a lot longer and stand up to repeated demonstrations within the stores, customers also gain longevity — they don’t have to replace their strings as often as they normally would. We feel that the combination of the Elixir String’s durability and tone complements our CA Guitars best, making them a perfect fit!”
The all-carbon-fiber Cargo Guitar will be outfitted with Elixir Strings Phosphor Bronze light gauge strings with NANOWEB Coating. It will ship between March and April with an MSRP of $932.00 without pick-up and $1,066 with Fishman Acoustic Matrix VT pick-up. The Cargo will make its industry-at-large debut in June 2008 at Summer NAMM.
About CA Guitars
CA Guitars is a manufacturer of carbon fiber acoustic guitars in Lafayette, Louisiana. An emerging carbon guitar category leader, CA Guitars are built light enough to yield excellent tone, yet are extremely durable and impervious to the natural elements. For more information, visit www.caguitars.com.
About Elixir Strings
Elixir Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Ultra-thin NANOWEB Coating provides the bright tone and punch of uncoated strings, yet keeps their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable — providing the feel of traditional strings. Elixir Strings with original POLYWEB Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.
Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong Graphite Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.
Elixir Strings are manufactured by W.L. Gore & Associates, the company widely known for such innovations as GORE-TEX fabrics. For more information, please visit www.elixirstrings.com.