FOR IMMEDIATE RELEASE
New Must-See Features Include The Lounge with Interactive Content, Club Boston for Insider Exclusives, a Factory-Equipped Car Systems Section, and a Dedicated Mobile Audio Website
PEABODY, MA, Oct. 31, 2005 — Boston Acoustics, Inc., a premier manufacturer of high performance audio solutions for use in home music and audio/video systems, aftermarket and OEM automotive systems, and custom built-in audio systems, launches the Your Sound Solution Website, a new must-see site packed with consumer-centric features like The Lounge and Club Boston, new product photography and videos, and much more.
Premiering today at www.bostonacoustics.com, the website includes a wealth of engaging new features and resources created specifically for visitors. More than just a revised or updated website, Your Sound Solution is designed to bring site visitors — primarily Boston Acoustics consumers and dealers — a giant step closer to Boston Acoustics, and to better serve their needs. At the same time, it retains many familiar features from Boston’s previous site, including full, in-depth information about Boston Acoustics products.
“I’m very excited about the launch of our new website,” said Jeff Litcofsky, Boston Acoustics E-Commerce Manager. “We’ve designed the site with the consumer in mind. Two of our main goals were to create consumer brand awareness and customer loyalty. We’ve also given Mobile Audio its own distinctive look and feel, and added a complete section on Factory-Equipped Car Systems, since Automotive OEM has become such an important part of our business. Visitors will discover there’s a lot more to our site that’s both entertaining and educational.”
Created around a new, more robust development platform, the Your Sound Solution Website is packed with Flash presentations, multiple product views, videos, and other interactive content.
The site is laid out into three distinct areas: Home Products, Mobile Audio, and Factory-Equipped Car Systems. Home Products includes new sections devoted to Electronics and Home Entertainment Systems, such as the highly-anticipated Recepter Radio HD. Mobile Audio showcases Boston aftermarket car audio products, car installations, and b”The Works” interactive webpage. The new Factory-Equipped Car Systems area includes the growing family of vehicles that come factory-equipped with The Boston Sound.
Additional site innovations include The Lounge, a freshly styled interactive webpage packed with downloadable content, a music artist showcase with music player, new technology insights, listening suggestions from Boston staff, desktop calendar and wallpaper designs, and even podcasts.
Club Boston, also new, gives Boston fans the inside track by allowing them to sign up to receive newsletters with the latest technology and sound tips, sneak previews of Boston’s newest products, the opportunity to provide product feedback, and much more.
The site’s What’s New section has been expanded to update readers not only about new products but also new technology, trade shows and events, and the Boston Sound Experience, a 52-foot trailer display featuring Boston’s newest, most innovative home and mobile audio products.
About Boston Acoustics
Founded in 1979, Boston Acoustics, Inc. designs, manufactures, and markets high performance audio systems for use in home music and audio-video systems, after-market and OEM automotive systems, and custom built-in audio systems. Highly regarded for creating The Boston Sound, the company is renowned for delivering superior, competitively priced products emphasizing performance, consistency and value. For further information, visit the company’s Web site at www.bostonacoustics.com.
About D&M Holdings Inc.
D&M Holdings Inc. (TSE II: 6735) is based in Tokyo and owns the Denon, Marantz, McIntosh Laboratory, Boston Acoustics, Snell Acoustics, D&M Professional, ReplayTV, Rio and Escient brands. Denon, Marantz, McIntosh and D&M Professional are global industry leaders in the specialist home theater, audio/video consumer electronics or professional audio markets, with a strong and long-standing heritage of manufacturing and marketing high-performance audio and video components. Boston Acoustics, with its signature Boston Sound, is a leader in premium loudspeakers for home and audio markets. Snell is a super premium speaker brand. The ReplayTV, Rio and Escient brands represent award-winning technologies in digital home entertainment. Additional information is available at www.dm-holding.com.