America’s Leading Distributor of Custom Home Electronics Partners with MIDLITE to Distribute Low-voltage Accessories at 37 AVAD locations
Van Nuys, Calif. — July 2, 2007 — AVAD LLC, America’s leading distributor of custom home electronics, announced today that the company has entered into a distribution agreement with MIDLITE Corporation, providers of low-voltage installation accessories for residential or commercial use. The addition of MIDLITE to the AVAD roster continues the distributor’s mission to provide a “one stop shop” for dealers, including not only large electronic components, but also all of the “tools of the trade,” including accessories, testing units, labeling devices and more.
Effective immediately, AVAD will distribute MIDLITE’s variety of plates, connectors, wire management and other installation accessories. By partnering with AVAD, MIDLITE now has access to the AVAD network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market and ensuring their products are available in inventory to service AVAD dealers promptly and earnestly.
“We’re excited to partner with MIDLITE, which will allow us to offer their variety of plates, connectors and wire management tools to our dealers,” said Bob Gartland, president of AVAD. “Our goal is to always provide the most reliable AV products to our dealers. Partnering with MIDLITE allows us to continue with our mission.”
AVAD will serve as a supply chain partner to distribute MIDLITE products, creating a go-to market plan that focuses efforts locally to build brand presence among electronic system contractors across the United States. In addition, AVAD will provide dealers with MIDLITE product training, product support and fast and easy access to inventory at locations across the country.
AVAD dealers will benefit from a wide variety of MIDLITE’s unique low-voltage solutions, affording them the freedom to install streamlined home electronic systems free of wire clutter.
“Partnering with AVAD to distribute the MIDLITE family of products is a wonderful opportunity for our company,” said Tom DeCosta, President of MIDLITE Corporation. “AVAD’s demonstrated support systems, inventory access and product training will allow us to better service custom installers across the country.”
In Brief: Release Summary
AVAD will now distribute MIDLITE products at all 37 locations.
AVAD will sell MIDLITE’s variety of plates, connectors, wire management tools and other installation accessories at the distributor’s 37 U.S. locations.
By partnering with AVAD, MIDLITE now has access to AVAD’s network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market.
AVAD dealers can now choose from a variety of low-voltage install accessories for cable management and wall plates.
About MIDLITE Products
MIDLITE Products a leading seller of custom wall plates, wire management and other installation accessories that are sold to the custom electronic and design installation market. This progressive and innovative product design, marketing and warehousing business provides niche’ products in the low voltage installation accessories market for the home and commercial audio/video, home automation, and telecommunication and office networking market.
Characterized by significant and consistent growth since its inception in January 1994, the Company has exceeded its expectations to establish itself as a leader in several low voltage products. MIDLITE continues to innovate and develop unique products for these markets; hold patent positions and outsource manufacturing locally and abroad. Its U.S. market is established and supported by well-organized and managed warehousing. MIDLITE is proud to say the top three distributors in the custom installation industry have enjoyed growth and prosperity selling their products in this fast growing, emerging market.
About AVAD, LLC
AVAD, LLC, a wholly-owned subsidiary of Ingram Micro, Inc., is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted brands and progressive continuing education programs provide all the support necessary to design and implement complete home electronic systems solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more. AVAD also provides just-in-time delivery from each of its 37 locations nationwide.
AVAD is dedicated to dealer education, training and skill advancement, as evidenced by AVAD University’s over 450 online and classroom continuing education classes held each year.
By partnering with CEDIA for key industry training courses such as Installer Level I and II Certification, Designer Boot Camps and Home Theater Workshops, AVAD is unparalleled in its commitment to the betterment of the industry and the dealer’s bottom line.
AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links highly-trained and qualified members of its 9,000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.
Product lines that AVAD distributes and supports include: Acme Brackets, APC, Aprilaire, Artison, Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Chief, Coleman Cable, H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Dymo/RhinoPRO, Encore!, Escient, Fujitsu, Gefen, Goo Systems-Visual Reality, Inc., Harman Kardon, InFocus ScreenPlay, iPort, JVC Professional Products Company, Key Digital, Labor Saving Devices, Lutron, Marantz, Middle Atlantic Products, Inc., Midlite, MuxLab, NetStreams, Niles Audio, Niveus Media, OmniMount, OnQ Technologies, OpenHouse, Panamax, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, RTI, Rockustics, Samsung, Sharp, SharpVision, Spaun USA, Terk, Toshiba, Universal Remote Control, Velodyne and more.
In July 2005, AVAD was acquired by Ingram Micro, Inc., making its parent company the leading distributor for solution providers and custom integrators serving the fast-growing consumer electronics and home automation markets in the United States.
For more information about AVAD, visit www.avad.com.