Bang & Olufsen Sound System gives brand new Audi R8 an additional boost
The Bang & Olufsen Advanced Sound System for Audi A8 and S8 was voted ‘best sound system’ by a jury of 69 automotive journalists at the Auto Interiors Show in Detroit. Now, Bang & Olufsen has developed yet another exclusive audio system for the brand new sports car, Audi R8.
The joint vision of the two partners, Audi and Bang & Olufsen, is to give the market the best sound system for sports cars. Audi delivers the sports car, and Bang & Olufsen delivers the sound system. The result will be presented at the giant motor show 2006 Paris Mondial de l’automobile from 28 September until 15 October.
The Bang & Olufsen Sound System has been developed, designed and crafted especially for the Audi R8, and that goes for both the visual experience and the sound performance. The Bang & Olufsen Sound System for R8 has 12 loudspeakers driven by 10 discrete channels of amplification and digital signal processing, producing a total amplifier power of 465 watts. And of course the technology is supported by a unique visual design featuring machined and anodized aluminium details – enhancing the attractive interior of the R8.
Key words for the Audi R8 are fascinating design, outstanding sportiness and unrestricted driving enjoyment. Consequently, the Bang & Olufsen Sound System is designed so that engine noise is compensated for, but not eliminated by the music. This is the case especially during acceleration to ensure that driver and passenger achieve the best possible driving experience.
At the same time, Bang & Olufsen guarantees an outstanding sound experience. “We are very happy about expanding the cooperation with Audi. And we are really excited to get to present a Bang & Olufsen Sound System tailor-made for such a fantastic car as the Audi R8. Today, you can buy very exclusive sports cars with sound systems that don’t reflect the same value. We believe, however, that those interested in high-end sports cars deserve a good sound system in their cars as well. With this new sound system we introduce a new variant of our automotive sound systems and demonstrate our ability to tailor-make Bang & Olufsen systems for different types of cars,” says Jens Peter Zinck, Managing Director, Bang & Olufsen Automotive.
Heike TrA¤ger, Head of Product Marketing Audi Sports Cars, couldn’t agree more. “The new Audi R8 will contribute to attaining a long-term objective for Audi; prestige leadership. The model is key to enhancing the sporty, emotional appeal of the Audi brand, and Bang & Olufsen has contributed to this by developing a sound system especially for the Audi R8.”
The Bang & Olufsen Sound System is an option for all Audi R8’s. The Audi R8 presale has just started, and Audi expects market introduction next spring.
- Surround sound playback through 12 loudspeakers:
- 1 x subwoofer ‘” 130 mm in bass reflex cabinet
- 2 x front door woofer ‘” 200 mm
- 1 x centre speaker ‘” 35×70 mm
- 2 x front midrange speaker ‘” 80 mm
- 2 x front tweeter ‘” 25 mm
- 2 x rear tweeter ‘” 25 mm
- 2 x rear midrange-woofer ‘” 168 mm
- 10-channel amplifier with a combined power output of 465 watts.
- Digital Signal Processing (DSP)
- Vehicle Noise Compensation with microphone input to analyse engine and different frequency bands
- True Imagea¢: Proprietary Bang & Olufsen 2-to-5.1 channel upmix algorithm
- Tailor made for the Audi R8 as regards both design and sound design
- Designed by David Lewis
- The price for the Bang & Olufsen Sound System is approximately 1.400 a
Bang & Olufsen a/s
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees and products sold in more than 60 countries worldwide, Bang & Olufsen turnover for the 2005/06 financial year was DKK 4,225 million (EUR 566,5 million). Further information about Bang & Olufsen a/s is available from www.bang-olufsen.com