Customers Offered 10 Percent Discount on New iPod Purchases
CUPERTINO, California, June 3, 2005 — Apple announced a free recycling program for iPod, the world’s most popular digital music player. Beginning today, customers can bring iPods they no longer want to any of Apple’s 100 retail stores in the US for free environmentally friendly disposal, and those who drop off an iPod, iPod mini or iPod photo will receive a 10 percent discount on the purchase of a new iPod that day.
iPods received for recycling in the US are processed domestically and no hazardous material is shipped overseas. More details of Apple’s worldwide recycling programs are available at apple.com/environment
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.