Yahoo Shake-Up Prompts Reorganization
Portal will reorganize into three new units; COO to leave.
Yahoo will reorganize into three new units, as part of a shake-up that will see chief operating officer Dan Rosensweig leave the company, Yahoo said today.
The company said that the new groups will help it focus on its most important customer segments--the consumer audience, advertisers, and publishers--so that it can compete more aggressively.
Once an Internet and Wall Street darling and consistently one of the Internet's top three sites, the company has struggled in the face of a changing Internet landscape, including the rise of social networking sites and sharp competition from rivals such as Google.
The move was not entirely unexpected. Last month, an internal document now known as the "Peanut Butter Memo" called for reorganization. The memo's author, Yahoo senior vice president of communications and communities Brad Garlinghouse, accused the company of involving itself in too many separate activities, spreading itself too thin, like a layer of peanut butter; Garlinghouse said that Yahoo should focus instead on key areas. He also recommended imposing up to a reduction in headcount of 20 percent, though no cuts were announced in Yahoo's ...
» Continue reading article @ PC World
Steven Schwankert, IDG News Service