Blu-ray's victory in the high-definition disc war has opened the floodgates for hardware manufacturers. The market is becoming crowded with new players, and Sharp's BD-HP20U AQUOS Blu-ray Disc player ($399.99 direct) attempts to stand out from the pack by addressing a common complaint—slow disc load times. According to Sharp, the player can deliver Blu-ray Disc (BD) video to the screen in less than 10 seconds, thanks to its Quick Start feature. Lab tests proved that this claim is technically accurate, but there's a catch. The player also took up to 20 times longer to begin playback of the main feature when compared with other similarly priced BD players. On top of that, the BD-HP20U doesn't support the latest Blu-ray features, sacrifices picture detail, and it's also the slowest overall HD disc player we've ever tested.