The Microsoft Zune ($249.99 list) is a shot across iPod's bow. By tightly integrating the Zune device with the Zune online store, Microsoft has made a digital audio player that is nearly as easy to use as the iPod. It has even added some innovative features, like the ability to share songs and pictures with other Zune users via WiFi. Nonetheless, when compared to the iPod/iTunes combination, the Zune just doesn't have the refinement, diverse media offerings, or peripheral support that make the former such a dominant force in the digital music industry.