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After Surge, Nexus 7 Web Traffic Drops Off
In less than two months since it debuted, Google’s Nexus 7 gained immense popularity in the tablet market, but all good things must end.
In the two months since its debut, Google’s Nexus 7 gained immense popularity in the tablet market, but all good things must end.
According to data from research site Chitika Insights, the newcomer’s honeymoon phase is over.
Chitika watched as traffic grew steadily around July 21 – spiking by nearly 1,000 percent by month’s end. But in recent days, that traffic has dropped by nearly 40 percent. Usually a hefty drop like that comes after a device has been on the market for at least a few months, Chitika said.
Still, Nexus 7 Web traffic has grown steadily since July 21, it’s just not the kind of growth Chitika expected given the demand for the tablet. Google sold out of the 16GB version of the Nexus 7 shortly after its release, starting sales again on July 30.
As a result, Chitika expected that the Nexus 7 would outpace the Motorola Xoom and Amazon Kindle Fire on its network by August, but that was not the case. “In light of the more recent numbers, it seems the Nexus 7 will have to wait a little longer,” Chitika said.
Currently, the Google tablet accounts for 0.35 impressions for every 100 iPad impressions, a very slight 0.5 percent increase from a week and a half ago, according to the data.
According to recent data from Royal Pingdom, the Nexus 7 helped push Android tablets to 13 percent of the tablet market, though that still trails the iPad’s 85.7 percent.
By Stephanie Mlot, PCMag