‘Shrek,’ ‘Madagascar’ Heading to Cloud in Walmart, DreamWorks Deal
A grouchy green ogre and his sidekick donkey will soon be making their way to the cloud thanks to a new partnership between Walmart and DreamWorks Animation.
A grouchy green ogre and his sidekick donkey will soon be making their way to the cloud.
The animated movie Shrek is one of the titles now available for disc-to-digital conversion at Walmart under a new deal the retailer struck with DreamWorks Animation. Thanks to the partnership, announced Monday, Walmart customers will be able to purchase digital access to DreamWorks’ library of 23 animated feature films, including Madagascar, Kung Fu Panda, and How to Train Your Dragon.
“We are thrilled to make DreamWorks Animation’s current library of films available as part of [Walmart’s] disc-to-digital service, which we view as a positive step forward for the industry and for consumers,” Jeffrey Katzenberg, CEO of DreamWorks Animation, said in a statement.
The service works like this: For $2 per disc, a user will be able to bring a previously purchased DVD or Blu-ray disc into Walmart, and a customer-service representatives will make a digital copy of the disc. The movie will then be accessible via Vudu.com or though the Vudu app, which is on 50 million devices and 300 unique products. The service is available at more than 3,500 Walmart stores in the U.S.
DreamWorks is now the sixth major Hollywood studio to make its movies available as part of Walmart’s disc-to-digital service, which the retailer unveiled last month. Walmart’s other partners include Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, and Warner Bros. Home Entertainment.
As part of the service, users can also pay $5 to upgrade a standard DVD to a high-definition digital copy. Users can keep their physical discs after the digital conversion is completed.
“Walmart’s disc-to-digital service answers our customers’ desire for new and flexible ways to enjoy their movie collections,” John Aden, executive vice president for general merchandising for Walmart U.S., said in a statement. “DreamWorks Animation’s existing line-up of blockbuster films is a powerful addition to the extensive list of titles available to our customers today and we’re proud to have them on-board.”
For more, see What Will Sell Walmart’s DVD Rips? HD Upgrades.
By Angela Moscaritolo, PCMag