Report: Facebook to Sell ‘TV Ads’ at $2.5M a Pop
Facebook is planning to start selling “TV-style” video advertising spots on its site for as much as $2.5 million a day, according to a new report from Bloomberg.
The ads would be similar to video commercials run by Facebook rivals Google on YouTube and AOL on the Huffington Post’s HuffPost Live property, Bloomberg reported, citing unnamed sources.
Facebook will start selling 15-second ad sports on the site later this year, according to the news agency, which said the venture is part of the social network’s attempt to “break the long-held dominance of television over advertising budgets” and of a piece with competitors’ similar strategies to boost online ad revenue.
“With Facebook, the idea would be to capitalize on the millions of users who actively check the site on a daily basis, including during the prime-time hours coveted by television advertisers. As of last quarter, 61 percent of Facebook members were using the site dailya number that has risen despite management predictions that it would decline,” Bloomberg noted.
The Bloomberg report comes on the heels of another potentially revenue-boosting move by Facebook, Wednesday’s introduction of embedded Facebook posts on third-party websites. Just as you might embed a tweet or an Instagram photo on your blog, you can now grab a snippet of code and add public Facebook posts.
The social network is partnering with a small group of sites to startBleacher Report, CNN, Huffington Post, Mashable, and Peoplebut plans a broader rollout soon. To add, click on the arrow on the top right of a post and select the “Embed Post” option. A box with embed code will appear, which you can paste into your website or blog.
The option only works for public posts, which are designated by a globe next to the time stamp.
With additional reporting by Chloe Albanesius.
By Damon Poeter, PCMag