Apple is reportedly in talks with the Home Box Office network to bring HBO Go to the Apple TV by mid-2013, according to Bloomberg.
Citing two people familiar with the plans, the news site said Cupertino is in negotiations with Time Warner Inc. to carry the online application, bringing more than 600 hours of films and television shows to Apple TV.
The set-top box currently streams content purchased on iTunes, as well as available Netflix and Hulu Plus programming, but could gain a competitive edge with the addition of HBO Go, which is already offered on the Roku and Microsoft’s Xbox console.
HBO’s pay-for-service application, which requires a customer subscription through a cable or satellite provider, would be the first Apple TV app with pay-TV authentication, Bloomberg pointed out.
Neither HBO nor Apple immediately responded to PCMag’s request for comment.
This integration won’t be the first for HBO and Apple — the Go app is already available on the iOS mobile platform for the iPhone, iPad, and iPod touch, allowing owners to watch original programming, blockbuster films, sports, and comedy shows on the go.
Meanwhile, speculation that Cupertino is quietly building its own HDTV set has been circulating since 2011, after Walter Isaacson’s Steve Jobs biography mentioned that the late Apple co-founder was working on an Apple-branded TV before his death. For its part, Cupertino has remained mum about plans, though a number of analysts point to late 2013 for Apple’s big unveiling.
Piper Jaffray analyst Gene Munster said in a November report that the television set will likely hit shelves in time for this year’s holiday shopping season, with a price tag of about $1,500 to $2,000 and screen sizes in the 42-inch to 55-inch range. Jeffries analyst James Kisner expects a sooner launch, saying in November that some sort of Apple TV experience is “imminent.”
By Stephanie Mlot, PCMag