Report: Apple Gets $1 Out of Every $25 Spent on Gadgets

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JPMorgan Chase took some heat a few months ago when analyst Michael Feroli predicted that the release of Apple’s iPhone 5 could add as much as half a percentage point of fourth-quarter GDP growth in the United States, all on its own.

New data presented Thursday by Markco Media’s CouponCodes4U.com suggests that if anything, Feroli might have understated the macroeconomic impact of Apple sales on a still sluggish recovery.

A recent survey of 1,901 U.S. consumers conducted by the discount and deals site turned up a pretty remarkable finding—over the past six months, $1 out of every $25 spent by CouponCodes4U users on tech products went to Apple.

“We were interested in discovering how much Apple products we sell through our website, CouponCodes4u.com,” said CouponCodes4u.com chairman Mark Pearson. “We were shocked to discover that not only were Apple products searched for heavily on the site, but also that $1 in every $25 was spent on Apple products.”

Some 58 percent of survey respondents said they bought an Apple product in the last year, according to the site. Of those, 45 percent bought an iPad, 21 percent an iPhone 5 , 18 percent a MacBook laptop, and 16 percent an iPod nano.

Reasons for choosing Apple products varied, with 51 percent of those polled saying Apple was making the “best tech products on the market,” 27 percent mentioning student discounts on products available from Apple, and 22 percent citing Apple’s “dominance” of the app market.

CouponCodes4U also said searches and sales for Apple-related products on the website rose 56 percent over the past six months as compared with the previous six months.

Recent research from other sources also suggests that Apple’s popularity with U.S. consumers has yet to show any signs of slowing down, especially among younger Americans. Earlier this month, a Nielsen survey of U.S. kids ages 6-12 found that nearly half are hoping to get a fourth-gen iPad as a holiday gift, while about a third want either the smaller iPad mini, the iPod touch, or an iPhone.

Meanwhile, analysts like Morgan Stanley’s Katy Huberty have been bullish on Apple’s prospects for the holiday quarter, forecasting better than expected sales for the company’s new smartphones and tablets in the closing months of 2012.

For more, check out our full reviews of the latest Apple products, including the iPhone 5, fourth-generation iPad, iPad mini, MacBook Pro 13-inch (Retina Display), MacBook Air 11-inch, iMac 21.5-inch (Thunderbolt), iPod touch, and iPod nano.

By Damon Poeter, PCMag


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