NYC Apple Specialist Ties Sandy Relief to Black Friday Sale

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Black Friday isn’t just the province of big box retailers and this year, New York City-based Apple shop Tekserve is turning its own Black Friday sales extravaganza into an opportunity for shoppers to help with Hurricane Sandy relief.

This week and through Black Friday to Cyber Monday, the Apple reseller is offering $100 off any Mac priced over $1,500 and $50 off Macs priced at $1,499 or less—but with a twist. Tekserve customers can opt to keep those savings or donate them to City Harvest, the New York-area food rescue program that delivers food year-round to the city’s hungry.

In the wake of Hurricane Sandy, City Harvest is redoubling its efforts to get much-needed food and supplies to those hit hard by the storm, some of whom have been left without homes.

Customers who opt to donate their savings and buy AppleCare will also be enrolled in Tekserve’s Insider Program, which the Mac specialist bills as offering “more benefits than the care programs of ANY other Mac store, including Apple’s.”

Tekserve itself was crippled by the superstorm—the Mac specialist’s Lower Manhattan store was without electricity for six days after Sandy’s storm surge flooded the area and took out power on Oct. 29. The store suffered “hundreds of thousands of dollars in loss of revenue” as a result of the storm, a Tekserve spokesperson said.

But Tekserve actually operated its Chelsea-located store for three days without electricity and with a skeleton crew, with “many employees walking two hours to get to work to keep the store open for customers needing flashlights and battery-operated cell phone chargers,” she said.

The Apple reseller also paid its employees in full for all the days lost to the storm, she added.

Some of Tekserve’s other deals available this Black Friday week include a closeout on its 50 remaining 11.6-inch MacBook Air laptops, priced at $599 down from $799, and 25 percent off on non-Apple earbuds, headphones, speaker docks, and iPad and iPhone cases.

Tekserve, founded by David Lerner and Dick Demenus in 1987, has managed to thrive in recent years despite the spread of Apple’s own Apple Store retail and service operations. Tekserve’s stores on West 23rd Street have been featured in episodes of Law & Order and Sex and the City, among other television series down the years.

For more, check out PCMag’s list of 6 Things Not to Buy Before Black Friday.

By Damon Poeter, PCMag


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