Microsoft Reports Best-Ever Xbox 360 Black Friday Sales
Microsoft sold nearly one million Xbox 360 consoles during the Black Friday weekend, the company confirmed today.
The Xbox 360 is having the best week ever. Microsoft sold nearly one million Xbox 360 consoles over Black Friday, the company confirmed in a blog post.
“Entering the seventh year of its lifecycle, Xbox 360 just closed the biggest sales week in the history of the hit digital entertainment system,” Microsoft’s Jeff Meisner wrote.
Xbox 360 sales totaled more than 960,000 in the U.S. last week, and more than 800,000 units were sold within a 24-hour period around Black Friday, Microsoft said. Microsoft’s big week didn’t stop there, either. It also sold over 750,000 Kinect sensors, both standalone and bundled with Xbox 360.
Sales might have been driven by the greater number of Kinect games offered this year. Microsoft noted that there are now around 75 titles for the Kinect, four times more than last year. A boost also came from the release of titles like Gears of War 3, Forza Motorsport 4, and Halo: Combat Evolved Anniversary, a remake of the decade-old Halo: Combat Evolved.
Microsoft next Tuesday will roll out a major update to the Xbox Live dashboard, including a new “social” section, which basically replaces “My Xbox.” Additionally, Verizon yesterday announced that starting next month, FiOS customers will be able to access several live TV channels through the Xbox 360. Microsoft said that by the end of the year, Verizon will be joined by a total of about 40 TV and entertainment providers offering content on Xbox Live.
Riding on this momentum, Microsoft said it expects the Xbox 360 to be the number-one console in the U.S. for the eleventh consecutive month as well as close out 2011 as the top console in the country.
By Leslie Horn, PCMag