Words and birds and cards, oh my: Mobile gaming’s meteoric rise has pushed the platform past television as the most popular daily media source.
The average mobile Web user consumes 7.2 hours of media every day, 117 minutes of which is spent on their smartphone, compared to 98 minutes in front of a TV set, according to a SponsorPay infographic.
But even while stationed in front of a television, many people are still passing the time with their favorite mobile games. The boob tube ranked third among the top locations for playing games on the phone with 12 percent — behind bed (31 percent) and the bus/train (16 percent). The bathroom was the fourth most popular to get your Angry Birds fix.
SponsorPay, which works with game companies like Zynga and EA, counted 211 million mobile and social gamers as of 2012 — a 105 percent growth from the 20 million reported at the turn of the century. The industry got a boost in 2008, when social gaming became popular, and once more in 2011, when mobile gaming skyrocketed.
The two are not synonymous, though. Mobile gamers tend to outweigh their social counterparts in the 18 to 44 age range, while the older crowd seems to prefer social gaming, like Facebook’s Zynga titles. Both platforms are equally more popular among women, carrying only slightly more than half of the total package.
Unsurprisingly, SponsorPay lists popular Zynga games Texas Holdem Poker and Farmville 2 among the top social picks; Words With Friends, Candy Crush Saga, and Angry Birds Star Wars (pictured) all tout more than 50 million mobile installs.
Meanwhile, the infographic pointed to a close race between the mobile phone (33 percent) and PC/laptop (32 percent) as the device of choice for game players. Still, the gaming console is not dead yet, carrying 18 percent of the overall market, ahead of other on-the-go options like the tablet (13 percent) and handheld game players (4 percent).
For more details, check out the full infographic below.
By Stephanie Mlot, PCMag