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Infographic: Examining the Internet Meme
2012 was the year of Internet memes, but which ones were most memorable? In a new infographic, MDG Advertising examines which memes caught our collective attention in 2012 – from Gangnam Style to McKayla Maroney.
Kony 2012 was the one of the most widespread memes last year and blew up almost overnight. The Invisible Children non-profit organization posted a video promoting the capture of Joseph Kony, a notorious war criminal, and urged viewers to share and spread the video on social media. In total, the video received 9 million views in one day and hit 100 million in less than a week, setting a new record for most viral online video. But despite the attention Kony 2012 received last year, MDG deemed the meme ineffective due to extensive criticism and controversy.
More successful was the infamous scowl of U.S. Olympic gymnast McKayla Maroney. Her glower during a moment of glory spread through the Internet like wildfire as people Photoshopped images of her face into various photos, which were posted to the Tumblr blog, McKayla Is Not Impressed. She even recreated the moment with President Obama.
Another meme that went viral was Republican presidential candidate Mitt Romney’s comment about “binders full of women.” Seconds after he made the remark during the second presidential debate, it was picked up by the mainstream media, resulted in a variety of parodies, and ultimately became the major meme from Romney’s campaign, much to his chagrin.
Last, but not least, was the infamous “Gangnam Style” music video by Korean singer Psy. Gangnam fever spread throughout the year as people were charmed by the video’s catchy dance moves. Gangnam Style reached 1 billion YouTube views over a span of five months, received the Guinness World Record for most liked video on YouTube, earned Psy approximately $8 million, and generated a number of parodies online.
For more, check out the infographic below.
By Jamie Cifuentes, PCMag