So who really won the Super Bowl? In terms of social media, there was no competition. The team from Silicon Valley blew the Ravens out of the water, according to an infographic by San Francisco-based ViralHeat, a social media analytics company.
The week leading up to the Super Bowl, the Ravens and the 49ers were neck in neck up until Saturday. Come game day, the 49ers had 71,759 social media mentions, almost three times as many mentions than the Ravens, who only had 20,800. In total for the whole week, the 49ers were mentioned 62 percent of time with grand total of 133,480 tweets, whereas the Ravens were mentioned only 38 percent of the time with 80,789 tweets. Colin Kaepernick, the 49ers’ quarterback, beat out Joe Flacco, the Ravens’ starting quarterback, in social media mentions with 45,649 to 24,811 respectively.
Tweets about the Super Bowl rose per hour, starting at 20,000 tweets around 9 a.m. Eastern and reaching its peak of 100,000 tweets per hour around 9 p.m. By 11 p.m. it went down to a little over 80,000 tweets per hour. In regards to Super Bowl commercials, there were over 150,000 mentions in social media.
Last but not least, there was the HarBowl, the social media competition between Jim and John Harbaugh, the head coaches for the Super Bowl teams. Jim, head coach for the 49ers, beat his brother John, head coach for the Ravens, with 23,202 mentions to 17,773. Overall, the HarBowl was mentioned 18, 412.
According to Twitter, talk about Beyonce and the brief power outage dominated gametime chatter. In all, the Super Bowl resulted in 24.1 million game-related tweets.
For more, check out PCMag’s roundup of the 10 Best Tech Commercials of Super Bowl XVLII.
By Jamie Cifuentes, PCMag