TiVo is largely thought of as a DVR provider, but the company today boosted the availability of on-demand content thanks to a partnership with Flingo.
TiVo has integrated Flingo’s LaunchPad video platform into its line of Premiere boxes, adding more than 70 streaming on-demand video apps to the set-top devices. That includes content from TMZ, A&E, History, Showtime, TV Guide, and others. Owners can also access exclusive content via Launchpad for TiVo.
“People are demanding access to online streaming content from the comfort of their own living room, and TiVo’s offerings have evolved to support that demand,” Tara Maitra, general manager of TiVo’s content and media sales, said in a statement. “Flingo’s platform and wide range of apps makes it possible for TiVo to offer even more choices for our viewers, and we’re excited to work with Flingo.”
The new partnership means that users can “fling” videos from the Web (think YouTube and Vimeo) onto their TVs — similar to the Boxee.
“TiVo changed the way we watch television forever,” Flingo CEO Ashwin Navin said in a statement. “Working with TiVo allows us to drive further innovation into the world of TV by offering the consumer substantially more content diversity and unparalleled social features in the living room.”
In an interview with VentureBeat, Navin explained that the cost for broadcasters to create an app within the TiVo platform “is almost negligible at this point” if they already have the content available online.
The service will likely expand in the future, possibly bringing more interactivity to TiVo via Flingo’s SyncApps technology, which can detect what the user is watching in seconds and send those stats to a television, smartphone, or computer. Integrated with Smart TV apps, the technology could cut down on multitasking with various devices, and instead provide all content on one big screen.
TiVo Premiere owners have access to Flingo’s portfolio of applications starting today.
For more, see PCMag’s review of the TiVo Premiere and the slideshow above.
By Stephanie Mlot, PCMag