BlackBerry Spokeswoman Alicia Keys: iPhone Tweet Was a Hack

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Pop star Alicia Keys has fallen victim to either her own carelessness, or another celebrity hack.

Earlier this week, a tweet appeared on Keys’s Twitter feed, which quoted from Drake’s song, “Started From the Bottom.” The message was tagged as having been sent via the Twitter for the iPhone app.

The problem? Keys was recently named global creative director for the revamped BlackBerry brand. She appeared at the company’s Jan. 30 BlackBerry 10 launch to sing the praises of BlackBerry and insist that she was no longer swayed by alternative platforms like iOS or Android.

But did Keys really break the BlackBerry code? Yesterday, she tweeted that the tweet was not her own. “What the h*ll?!!!! Looks like I’ve been hacked… I like @Drake but that wasn’t my tweet :-(” she wrote.

The singer (pictured with BlackBerry CEO Thorsten Heins) said during the BlackBerry 10 launch that she and BlackBerry were now “exclusively dating,” despite her previous dalliances with “hotter, sexier phones, something with more bling.”

But as the New York Times pointed out, Keys has published tweets from an iPhone as recently as three days ago, and posted photos on Instagram — an app not yet available for BlackBerry.

“After a transitional period, [Keys is] officially an exclusive BlackBerry 10 user today,” her spokesman told the paper at the end of last month. Her new role as creative director set her up with a new BlackBerry Z10 smartphone to document her global tour; she will also consult on future company projects.

Keys isn’t the first celebrity embarrassed by a similar social media gaffe. In November, former talk show queen Oprah Winfrey sung the praises of Microsoft’s Surface tablet, adding it to her famed list of Favorite Things.

“The Surface, Microsoft’s first tablet, feels like a Mercedes-Benz to me, people!” she wrote on her website. “The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie of Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that’s a dowser!”

But how deep does Oprah’s loyalty run? Not very, according to a mid-November tweet reading “Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings,” she tweeted—from her iPad.

By Stephanie Mlot, PCMag


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