BlackBerry 10 just launched with 70,000 apps in BlackBerry World, which is far more than any other mobile app store had at launch. BlackBerry’s problem, of course, is that it isn’t competing with other stores “at launch” — it’s competing with Android and iOS now, with more than half a million apps each.
But as BlackBerry execs said at the launch event — which I agree with — the real value of an app store isn’t the sheer number of Chinese Fruit Ninja clones you can pack into your Games section, but the number of high-profile, mass-appeal apps that everyone wants.
To that end, BlackBerry has targeted the 100-200 top apps per country and is aggressively courting those developers, execs said. This is an ongoing process, of course: getting all the popular apps for January doesn’t mean you’ll have what’s popular in April.
For now, here’s a list of many of the high profile apps which RIM has announced, whether or not they’re in the store right now, followed by some prominent brands which they haven’t announced yet. I built this list by combining a bunch of different press releases, scrutinizing the icons on the slides during the BlackBerry 10 launch presentation, and downloading a bunch of apps for a “top BlackBerry 10 games” feature that’s running tomorrow.
Business and Productivity
Bloomberg, BMC Service Desk & Remedy, Box, Cisco WebEx Meetings, Citrix Podio, CNBC, Dictionary.com, Emirates NBD, ePrint, Harmon.ie, IBM Notes, Traveler, ING DIRECT Canada, Nat West, RBC, RBS, SAP, TD Bank Group, and Thomson Reuters.
Alpha Zero, Angry Birds (all variants so far), Asphalt 7:Heat, Azkend, Azkend2, Bejeweled 2, Boom Brigade 2, Cut the Rope, Cut the Rope: Experiments, Dead Space, Doodle Devil, Doodle God, Dragon Portal, EVAC HD, Flight Control Rocket, Fruit Ninja, Great Big War Game, Great Little War Game, Ice Age Village, InXile, Ironworm, Jetpack Joyride, Joining Hands, King Oddball, Let’s Golf! 3, Mass Effect Infiltrator, Modern Combat 4: Zero Hour, MONOPOLY Millionaire, N.O.V.A. 3: Near Orbit Vanguard Alliance, NBA Jam, Oregon Trail American Settler, Plants vs. Zombies, Quell, Real Soccer 2013, Robotek, Shadowgun, Shark Dash, Six Guns, Sonic 4 Episode 1, Sparkle, Square One, Tetris, The Amazing Spider-Man, The Bard’s Tale, The Dark Knight Rises, The Sims FreePlay, UNO, Where’s My Perry?, Where’s My Water?, World of Goo, and World Series of Poker.
AccuWeather, Air Canada, Air France, Delta Air Lines, DStv Mobile, Easyjet, FlightAware, Flixster, KLM, Manulife Financial, President’s Choice Recipe Box, SkyScanner, Spotcast, StubHub, The Weather Channel, The Weather Network, Tim Hortons TimmyMe, United Airlines, Wikitude, WisePilot, Yellow Pages Group, and Zara.
Absolute Radio, Al Jazeera, Allocine, Astral Radio, BBC Worldwide- Top Gear, BubblePix, Channel 4, Corus Entertainment- Radio, Deezer, E! Online, eMusic, Europe 1, History Channel, Kiss Kube, MTV Italia, Nobex Radio, NOS, N-TV Nachrichten, Occipital 360 Panorama, OxygenLive, Pacemaker, PaperCamera, Rdio, Shahid.net, SiriusXM, Slacker, Songza, SoundHound, TuneIn, and Volu.me.
AFP News, Amazon Kindle, CBC (News, Radio, Music, Hockey Night in Canada), Cosmopolitan, Economist, Elle, elmundo.es, El Pais, Esquire, Good Housekeeping, Grazia Italy, Handlesbaltt, kicker, Leo Dictionary, MailOnline, Maxim, Motor Trend, News24, New York Times, NU.nl, PressReader, The Globe and Mail, The Guardian, The Independent, The London Evening Standard, USA Today, The Wall Street Journal, and Wirtschaftswoche.
Badoo, Facebook, Foursquare, LinkedIn, ooVoo, Skype, Tuenti Social Messenger, Truphone, Twitter, Viber, Whatsapp, and Xing.
CBSSports.com, ESPN ScoreCenter, Goal.com, L’equipe, Maple Leaf Sports & Entertainment’s Maple Leafs Mobile App and Raptors Mobile App, MLB.com At Bat, NHL GameCenter, PGA Tour, Runtastic, Sports Tracker, and UFC.
So What’s Missing?
That’s a decent list to start, but once again: BlackBerry 10 isn’t competing with other platforms starting out. Here are some apps that I didn’t find on the list or in BlackBerry World.
Finance - Mint, as well as a lot of banks that aren’t Canadian.
News and Reading - AP Mobile, Flipboard, Nook, Pocket, and Zite.
Streaming video services – Amazon Instant Video, HBO GO, Netflix, Showtime, and TV.com are all absent.
Social – Instagram, Pinterest, and Yelp, as well as any third-party Twitter client because the built-in one is very basic.
Travel - American Airlines, BA, Expedia, Google Maps, Kayak, Orbitz, Priceline, Travelocity, Tripit, and most brand-name GPS apps.
This doesn’t mean that none of these apps are coming, just that we haven’t heard about them yet. What else would you want to see on BlackBerry 10 that would make you buy the platform? Tell us in the comments below.
By Sascha Segan, PCMag