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Have a Great Mobile Game? Talk to Activision
Calling all mobile game developers ? Activision Publishing wants to work with you.
Calling all mobile game developers — Activision Publishing wants to work with you.
The gaming giant on Wednesday announced a partnership with mobile app advertising platform Flurry to establish a new mobile publishing service for independent developers. Under the partnership, the companies will assist selected third-party developers in the development, publishing, distribution, and promotion of titles for iOS and Android.
Games will be published under the “Activision Mobile” brand, but developers will retain full control of their intellectual property. In exchange for its services, Activision and Flurry will take a cut of the sales revenue.
“Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property,” Eric Hirshberg, CEO of Activision Publishing, said in a statement. “We are confident this relationship and our new platform will yield significant results and are excited to launch it.”
Santa Monica, Calif.-based Activision Publishing, a division of Activision Blizzard, is known for titles such as Call of Duty and World of Warcraft. The company has made several mobile games, but has not been as active in the space as players like Electronic Arts and Zynga.
Flurry president and CEO, Simon Khalaf talked up the benefits of the partnership for independent developers.
“Activision’s ability to support indie developer innovation, paired with Flurry’s ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games,” Khalaf said in a statement.
Meanwhile, video game rental service GameFly also recently announced that it is looking to partner with iOS and Android game developers. GameFly plans to begin publishing iOS and Android games in the upcoming months, and will launch its own Android app store.
By Angela Moscaritolo, PCMag