Dramatized Ads Weave Plot Lines Around Products- Digital Trends News - September 30, 2009
- In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines. This new kind of commercial further blurs the line betwee...
Yahoo Director to Step Down- Digital Trends News - September 26, 2009
- Yahoo Inc. director Maggie Wilderotter plans to step down from the slumping Internet company's board at the end of this year. The resignation will leave Yahoo with 11 directors.The Sunnyvale-based company said Friday that Wilderotter is leaving to de...
Intel Putting CPUs in TVs with Atom-based "Sodaville" Chips- Digital Trends News - September 25, 2009
- At this week's Intel Developer Forum, Intel formally unveiled "Sodaville," a new 45nm system-on-a-chip based on the comapny's Atom processor that's designed specifically to bring interactive, Internet-based services and content to televisions, set-to...
Toshiba Planning to Show Cell-Powered TV Next Month- Digital Trends News - September 25, 2009
- Japanese electronics giant Toshiba has announced it's planning the first public showing of its long-gestating high-definition television with an embedded Cell processor at next month's Ceatec trade show in Japan on October 5. Toshiba has been quietly...
Yahoo to Spend $100M in Bid for More Brand Buzz- Digital Trends News - September 22, 2009
- Yahoo Inc. believes a lot of its good work has been overlooked by investors and the media so it's spending more than $100 million to get the word out to consumers directly.The money is going toward the Internet company's most expensive marketing camp...
Cablevision unveils interactive banner ads on TV- Digital Trends News - September 15, 2009
- Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.Banner ads will run at the bottom of select TV commercials,...
- Start tracking your favorite TV shows
- CNET News - September 15, 2009
- If you're a television fan, you probably spend considerable time following your favorite shows. And if you're using these sites, you're probably doing a good job of it.
Samsung Pushes LCD HDTVs to 65 Inches- Digital Trends News - September 10, 2009
- At this year's CEDIA expo, South Korean electronics giant Samsung has taken the wraps of its new LN65B650, a massive 65-inch LCD television sporting a 120 Hz refresh rate, 4 ms response time, and extensive connectivity options. Screen sizes over 50-i...
Mitsubishi TVs to Pack Vudu Streaming Video- Digital Trends News - September 3, 2009
- The media world is certainly paying attention to streaming videos, and television manufacturers are keen to bypass set-top boxes and home theater PC setups and integrate online video support right into their sets. The latest is Mitsubishi, which has ...
- 'Top Gear' star downshifts to Legos
- CNET News - September 2, 2009
- U.K. car show co-host James May will spend weekend in house built almost entirely of Legos as part of his new television series.
LG Bringing 15-inch OLED Television to Market- Digital Trends News - August 31, 2009
- South Korea's LG Electronics has announced that plans to launch a 15-inch AM OLED television next month, taking the wraps off the unit at the upcoming IFA trade show in Berlin, then opening up commercial sales for the unit in Korea in November. The c...
YouTube Expands Time Warner Video Deal- Digital Trends News - August 20, 2009
- In its bid to expand beyond the universe of user-generated video, Google's online video sharing service YouTube has expanded its deal with Time Warner to bring programming clips from a variety of the company's cable television networks to YouTube. Ti...
- Eviant T7 7-inch Portable Digital Television
- Press Releases - August 18, 2009
Samsung Narrows Gap with Vizio in U.S. LCD TV Sales- Digital Trends News - August 18, 2009
- New sales figures from industry analysis firm iSuppli show that while Vizio maintained its number-one position in U.S. LCD TV sales during the second quarter of 2009, South Korea's Samsung managed to close the distance, increasing its share of the ma...
- The original Apple tablet: Marketing lessons from the Newton
- CNET News - August 13, 2009
- As we wait for the possible arrival of a new Apple tablet and the giant marketing campaign that would accompany its launch, here's a look back at some of the television ads Apple ran for the Newton, its original tablet.