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Sony BRAVIA KDL-40S2010 40 in. TV

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Average User Rating

(3.80 out of 5) from 4 reviews

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Fantastic picture

(5.00 out of 5) by marine011956 on Feb 19, 2007

Pros: Amazing picture
Cons: only one HDMI hookup and the remote has no back light.
The Bottom Line: This television has a great picture and a good sound system. Make sure you have it hooked up to a good digital, or HD cable, or satellite box.

As my picture started shrinking on my old tube type television, I decided it was time to start think ...
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We love out Sony !

(5.00 out of 5) by keithsepinion on Feb 19, 2007

Pros: Easy, Bright, Great value
Cons: No complaints from me
The Bottom Line: Buy it! Easy to use. Awesome LCD Bright, black blacks, lots of features. Great Value, It's a Sony!

We chose a LCD over Plasma due to the altitude we live at (6,500')and longevity of LCD vs Plasma. Th ...
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Great TV so far

(4.00 out of 5) by osubuck94 on Dec 28, 2006

Pros: price vs. plasma's, darks, good quality vs 1080i's
Cons: sound could but better, all hd tv's require better input signal
The Bottom Line: Quality stands out on dark scenes vs cheaper models. 1080 models have nothing on this unit. All HDs require better input. With proper input, this unit is EXCELLENT!

Spent a lot of time researching tv's. Liked the LCD's vs the Plasma. Plasma's have the glass screens ...
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HD - Highly Disillusioned

(1.00 out of 5) by galenr1 on Dec 22, 2006

Pros: Looks great with a HD signal source. Without HD, looks best if turned off.
Cons: Lack of support from Sony and incorrect and/or misleading pre-sales information from Sears.
The Bottom Line: If HD signal is not available, save your money, by a cheap TV.

I purchased the Bravia from Sears the day after Thanksgiving. It had the best picture quality of all ...
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