i just bought the Sony KDL40S2000 and i am very happy so far. does anyone else own this TV or any other size S2000? i was wanting to share set ups and things like that. i'd like to know anyone elses experince and tips on this panel. once i took it off "Vivid" and started adjusting the picture a bit it looks very good. i am still tweaking it and have not had to sit down and read the manual cover to cover, but there does not seem to be all that much in the manual. i just read through the desriptions of the picture adjustments and the advanced settings. i tinkered with all of the advanced settings but with some i do not see them make much if any difference.