Microsoft Zune HD: Close but No Cigar

By Rob Enderle
September 15th, 2009

When Microsoft and Apple first started competing, Apple was differentiated by having a few products that did a comparatively few things very well. When Steve Jobs came back to Apple (which had clearly drifted from those roots in the 90s) he took the company back to having a few products that did fewer things but all of them very well and, particularly for the iPod, this made the market for them.

But, if you look at the new Zune against the iPod line, it is almost the reverse of the typical Microsoft and Apple formula. Apple has a broad range of products that do a lot of things, while Microsoft has basically one design that does a few things better than Apple does. And, strangely enough, Microsoft is competing for around 10 percent of the Market while Apple is approaching 90 percent, depending on whose numbers ...

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