Dell's 9.99 MacBook Air Killer Design Concept

By Rob Enderle
September 10th, 2009

Apple’s flagship laptop, the MacBook Air, is a beauty. Very thin, very light, it is a piece of art. There have been three attempts so far to build a product that would outdo the Air: the HP Voodoo Envy, the Lenovo ThinkPad X300, and most recently, the Dell Adamo. Let’s talk about each, and end with the 9.99 design concept, the only product I’ve recently seen that could make us forget the MacBook Air.

MacBook Air

The target and standard for the class was presented by Steve Jobs personally when he pulled it out of an interoffice envelope and made the first row of the audience at the unveiling drop their collective jaws into their laps. This initial presentation was widely shared, and set a perception that no other product has yet been able to beat. The unveiling was a large part of the success ...

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