Dell's MP3 Player Move: How to Beat Apple

By Rob Enderle
August 4th, 2008

Last week the Wall Street Journal (WSJ) reported that Dell was again looking at the MP3 business and that I was involved in the effort. I’ve been fascinated with the success of the iPod for some time now and the fact that even though it is very clear how Apple took the market, there has yet to emerge a truly serious competitor to Apple’s leadership. This is primarily because no one wanted to match Apple on all aspects of their program initially, and now that Apple is dominant, matching alone won’t do it anyway.

On the other hand, just like Apple moved around the companies who dominated the MP3 player market before Apple entered, so too (in theory) could another firm. But, it will be harder this time because Apple has already captured many of the likely early adopters with either the iPod or iPhone ...

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