How Blu-Ray Won the Fight and Why It Probably Won't Matter

By Rob Enderle
February 13th, 2008

Many retailers have been piling on what has been a long string of bad news for the HD DVD camp and announced they were going to stop selling HD DVD players. Most recently, class action suit against one of the major Blu-Ray companies, something that is likely to accelerate.

As we went into the 4th quarter of 07, Toshiba and the HD DVD camp was certain they had this wrapped up. Their player prices were well below the Blu-Ray offerings, they had picked up several new studios and Sony’s PS3 was looking more like an anchor on Sony’s future than a help to Blu-Ray. In addition, they seemed to believe that Time Warner was going to go exclusively HD DVD shortly after the end of the year and had planned a massive announcement with Microsoft for CES.

The word “surprised” ...

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