RealNetworks, MTV and Verizon Go After Apple and AT&T

By Rob Enderle
August 21st, 2007

The digital music battle just got a lot more interesting.

Granted, the Apple and AT&T partnership isn't particularly strong. (AT&T is basically a new company with an old name and the relationship is really with Cingular, one of the least-liked of the carriers.) But on the other hand, when it comes to power in their respective areas, Apple and AT&T are unmatched in terms of scale and market share.

Then again, RealNetworks is arguably second only to iTunes in terms of user experience, and is actually broader with a variety of partnerships with firms like Sonos and SanDisk. Verizon is believed to be the best data provider in the US in terms of consistent performance and coverage, and is one of the best-liked by customers. To top it off, if there is any brand more connected to music than MTV or with more history in the space, ...

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