Wal-Mart Names HD DVD the Winner

By Rob Enderle
April 23rd, 2007

There is one retailer that has the power to call the winner of the protracted Blu-Ray vs. HD DVD fight and that vendor is Wal-Mart. Over the weekend they apparently leaked plans to bring in a massive number of low cost (possibly sub $200) HD DVD players for Christmas.

The manufacturing side of this has apparently been in the works for a few years but this is the first time we have had projected prices for the result.

Why Wal-Mart, Why Now?

Wal-Mart uses DVDs to build store traffic. They tend to subsidize the price for the movies they feature to get folks into the stores and once there, these folks tend to buy other things. DVDs have been so effective for the company they threw their body at movie downloads initially and delayed the related services by several years. However, they ...

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