Not So Exclusive: Orange to Sell the iPhone in the UK

By Geoff Duncan
September 28, 2009

Orange UK has announced it will sell the iPhone 3G and 3GS in the UK later this year, ending O2's exclusivity with the device. Might AT&T be next?

When Apple rolled out the iPhone internationally, it mostly made exclusive deals with single mobile carriers for individual markets, mirroring its deal with AT&T in the United States. However, as the market has matured, Apple is showing signs of ending those exclusive arrangements: today Orange UK announced it will start selling the iPhone 3G and 3GS in the United Kingdom later this year, ending 02's exclusive deal on the iPhone that's been in place since 2007.

Orange hasn't announced any pricing information or specific dates when it plans to put the iPhone in its shops or Web- and phone-based sales channels; however, the carrier has set up a pre-registration site for interested customers. ...

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