Cablevision unveils interactive banner ads on TV

By Dena Cassella
September 15, 2009

Cablevision Systems Corp. is bringing interactive ads to your television.

Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.

Banner ads will run at the bottom of select TV commercials, in collaboration with at least half a dozen consumer brand advertisers. When viewers click on the ad, the screen will shrink to a quarter of its size and the rest will feature product information.

The ads will only let viewers order product samples, brochures and coupons when they start running in early October. By year's end, viewers will be able to save video ads, such as movie trailers, to watch later. Purchasing via their remotes will come in 2010.

The ads will appear on least 25 cable networks, Cablevision said. The TV commercial and the accompanying banner ad will be ...

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