Sony and Best Buy Team Up on Altus Audio Line

By Geoff Duncan
August 18, 2009

Sony and Best Buy have launched their Altus line of audio gear, including iPod docking stations, multi-room systems, wireless speakers, and a Blu-ray home theater setup.

Electronics maker Sony and retailer Best Buy have taken the wraps of their jointly developed Altus line of audio gear, which the companies say is the result of almost two years of collaborative market research and engineering. The products are available for pre-order online via Sony's sonystyle.com Web-based store, and will appear in Best Buy retail locations in September…although other retail partners will also be carrying Altus products.

"By working with Sony throughout the product development process, we were able to focus directly on our customer to better understand their needs and interpret how best to present ALTUS in a retail environment," said Best Buy's executive VP of customer operating groups Mike Vitelli, in a statement. ...

Continue Reading Article @ DigitalTrends.com