Americans Viewing More TV and Movies via Internet Streaming

By Geoff Duncan
August 07, 2009

In the last six months, Americans have started watching far more movies and TV via Internet streaming - especially young adults aged 18 to 24.

A new study from media analysis firm Ipsos MediaCT finds that Americans are watching more television and movies via Internet streaming than ever before—and the numbers have increased radically in just the last six months. But what's perhaps more surprising is how young adults have taken to Internet-based vide entertainment: the study finds that 30 percent of adults aged 18 to 24 have watched a full length movie online in the last 30 days—and over half (51 percent) have streamed a full-length TV show in the same time period.

Overall, Ipsos MediaCT found that 26 percent of Americans have streamed on online television show in the last 30 days, and 14 percent have streamed a full-length movie. Those numbers are ...

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