Joost Shifts Its Focus to Selling Technology

By Geoff Duncan
July 01, 2009

Once in the limelight of the online video revolution, Joost is shifting its focus away from its Web-based video service to selling its technology to media companies.

When online video operator Joost first appeared on the Internet landscape Skype, Joost promised high-definition real-time streaming of real-time television programming over connections of even modest bandwidth: slap that together with a bunch of what we'd call social networking features today, and you might just have had a killer application for Internet video.

But things never quite gelled for Joost: although the company was able to line up many distribution partners, it never got the support of many big Hollywood studios or major advertisers to help foot the bills. Eventually, Joost realized its proprietary client software was a significant barrier to enter and converted itself over to a Flash-based video service that could be accessed by an everyday Web ...

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