American Broadband Adoption Up, But So Are Prices

By Geoff Duncan
June 17, 2009

The percentage of Americans with broadband Internet access in their homes is up 15 percent compared to a year ago..but the average price is also up 13 percent.

The Pew Internet & American Life Project has released its Home Broadband Adoption Report 2009, finding that the percentage of Americans with some form of broadband Internet access in their homes has climbed to 63 percent, a 15 percent increase from just 2008. The report also finds that consumers place a high value on their broadband service, with survey respondents reporting they would be twice as likely to cancel cable television or mobile phone service than they would be to give up their Internet connection. However, prices for broadband are also rising: in 2008 the average price paid for broadband was $34.50 per month; in 2009 it's up to $39.00 a month, an increase of 13 percent.

"For ...

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