Pioneer Plasmas Will Go Extinct in 2010

By Nick Mokey
February 12, 2009

The company has officially confirmed that it will kill off its plasma business in the face of record losses, and 10,000 workers will see the axe as well.

Almost a year after rumors first surfaced that Pioneer was ready to pull the plug on plasma, the company has finally confirmed that it’s true. On Thursday, the company announced that it would kill of its struggling plasma TV business, and skim its global workforce by 10,000 workers as well.

Why abandon ship on perhaps the most universally well-reviewed televisions in the business? Profits. Pioneer has forecast a loss of $1.4 billion for the fiscal year ending March 31, with its display business bleeding the most red ink.

Pioneer plans to shut down two plasma production facilities by April: one in Pomona, California, and the other in Castleford, Britain. The company will continue producing ...

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