AT&T Bringing Satellite TV to Vehicles

By Geoff Duncan
January 09, 2009

AT&T's new CruiseCast system will put satellite TV (and a foot-wide receiver dish) in your car for about $1,300...and $30 a month.

AT&T, in association with RaySat Broadcasting Corp., has taken the wraps off CruiseCast, a new in-vehicle system that promises to bring subscribers both satellite radio and satellite television while they're on the go…all using a low-profile "breakthrough" antenna that can be mounted on the roof of a car, truck, or SUV. The announcement came at the auto trade show SEMA, rather than at this week's CES extravaganza—but they're both in Las Vegas.

"AT&T CruiseCast is a significant advancement from what is in the market today—both in terms of technology and channel offerings," said RaySat Broadcasting president Winston Guillory, in a statement. "We see this as opening up an exciting new source of accessory revenue for the automotive manufacturer, accessory distributors, and the local auto ...

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